Madden NFL 25, the latest installment of the Madden series, has managed to sell more than one million units in its first week on sale at retail. This is significantly lower than last year’s Madden which sold 1.65 million units during the launch period. Unfortunately, digital sales are unclear, and only sales information for physical retail copies are available.
According to a Gamasutra, Colin Sebastian, an analyst at Baird Equity Research, believes the lower sales might be related to gamers waiting to buy Madden for the new hardware launching this November. He also mentions that the game’s Ultimate Team features have broken record revenues which could provide
Forbes spoke to Sterne Agee analyst Arvind Bhatia about the latest Madden sales:
“We believe first-week sales of Madden NFL 25 (more than 1M units), while down y/y, are in line with guidance. Recall, our recent store checks had also confirmed this trend of a y/y decline. We think the $10 Xbox One upgrade program could boost sales in the near future,” says Bhatia. “In any case, we think the true picture of EA’s overall sports business this year won’t emerge until the arrival of the next-gen version of its games this holiday.”
Considering that Electronic Arts has a monopoly over the NFL license, perhaps this is a sign that today’s gamers don’t think Electronic Arts is doing enough to keep the franchise fresh?