Today at Sony Japan’s pre-TGS press conference, the company announced a new model of the PS Vita with a 5 inch LCD screen, 1 GB memory built in, and 1 hour longer battery life. It’s been reported that the new PS Vita will be approximately 15 percent lighter, 20 percent thinner, and include a micro-USB charger. The new model will be available in six colors: White, grey, lime green, light blue, yellow, and pink. It has been announced for release on October 10th in Japan for 18,980 Yen (around $190), but Sony hasn’t confirmed whether this new model will be made available in the west. According to Sony, the new model was designed to reach a broader, casual market of gamers. The company also revealed a new memory card for PS Vita which allows up to 64 GB of storage.